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Research papers

Successful launches between 1970-1980 in West Germany and UK

In the 17 West European countries - accounting for about 345 million persons, speaking 15 different languages - there are approximately 7,4 consumer magazines, with a total circulation of 260 million copies. Besides the Federal Republic of Germany,...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Bernd Reichstein
June 15, 1981
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Citation

Reichstein, B. (1981a, June 15). Successful launches between 1970-1980 in West Germany and UK. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/successful-launches-between-1970-1980-in-west-germany-and-uk


Research papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

The subject of this report are the specific details concerning the launching of the GEO magazine. All other details that were taken into consideration like the analysis of the market, the competition, the target groups, the marketing objectives, etc....

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Imre Breuer
June 15, 1981
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Citation

Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states


Research papers

What if..?

The purpose of this lecture is to give an impression of the possibilities which are open to the magazine publisher through the use of computer-models. They are pieces of electronic equipment which give the publisher a chance of seeing how his...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Peter Rosendahl
June 15, 1981
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Citation

Rosendahl, P. (1981a, June 15). What if..?. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/-what-if-


Research papers

The outlook for publishing in Europe

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf W. Boos
June 15, 1981
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Citation

Boos, R. W. (1981a, June 15). The outlook for publishing in Europe. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-outlook-for-publishing-in-europe


Research papers

Response to magazine and television advertising

This paper picks up the value of media questions on a product survey, a point made earlier in this section. It is also an example of a data bank leading to generalisations. These include comments on the way the two main media work. But in addition to...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Alan Smith
June 15, 1980
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Citation

Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising-


Research papers

Development of a self-completion media questionnaire for magazines

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dieter Müller-Veeh
June 15, 1980
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Citation

Müller-Veeh, D. (1980a, June 15). Development of a self-completion media questionnaire for magazines. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/development-of-a-self-completion-media-questionnaire-for-magazines


Research papers

The quality of magazine and tv exposures

The objective of media planning is to establish, within the framework of the budget for a specific advertising target, the optimum cost-effective combination of carriers for the advertising in question. As a rule, the selection of the media is based...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Rolf Speetzen, Wilfried Wenzel
June 15, 1980
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Citation

Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures


Research papers

The use of surveys by an international publication

A questionnaire inserted in the publication is normally a last resort, when used to obtain a description of the average reader. As an expression of the preferences of the more committed readers, as here, it seems so obvious that it is surprising it...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: G. Serrell
June 15, 1980
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Citation

Serrell, G. (1980a, June 15). The use of surveys by an international publication . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-use-of-surveys-by-an-international-publication-


Research papers

A new way to measure page-confrontation

This careful study has as its objective to bridge the gap between our knowing someone read an issue of a publication and our knowing he actually faced our advertisement. It begins with a wide- ranging review of the problem and the steps by which the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Jan D. Noordhoff, Johan J. M. van Tulder, Coen C. J. de Koning
June 15, 1980
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Citation

Noordhoff, van Tulder and de Koning (1980a, June 15). A new way to measure page-confrontation. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-new-way-to-measure-page-confrontation